Repurposing Content With AI: How I Do It

Repurpose smarter, not harder

If you’ve ever stared at a blinking cursor wondering how to say the same thing five different ways for five different platforms, I see you. As a freelance copywriter and social media manager, I live in the land of “make one thing into many.” It’s called content repurposing — and thanks to AI, it’s never been easier.

In this post, I’m showing you exactly how I repurpose blog posts, client case studies, and even podcast episodes using a few clever AI tools. If you’re a content creator, solopreneur or marketer juggling multiple channels, you’re going to want this workflow.

Why Repurposing Is a No-Brainer

Creating original content for every single platform? That’s a one-way ticket to burnout. But repurposing lets you:

• Save time (and your sanity)

• Get more mileage out of your best work

• Reach new audiences in different formats

And with AI, you’re not starting from scratch every time — you’re starting from smart.

Step 1: Choose One Solid Piece of Core Content

I always start with a strong “pillar” piece — usually a blog post around 1,000–1,500 words. It has enough depth that it can be broken down and spun out without feeling repetitive.

Example:
I recently wrote a blog post for a client titled “How to Launch a Course Without Burning Out.” That one post turned into:

• 6 Instagram carousel slides

• 2 LinkedIn posts

• 1 short-form video script

• A 500-word email newsletter

• 3 AI-generated quote graphics

Let me show you how.

Step 2: Summarise the Key Points with ChatGPT or Claude

I pop the blog post into ChatGPT (you can also use Claude for a more “human” tone) and ask it to:

• Summarise the main takeaways

• Suggest 5 tweet-style quotes

• Create a bullet list version for LinkedIn

👉 Prompt tip:

“You are a content strategist. Summarise this blog post and repurpose it into quotes, social media captions, and email content ideas.”

🎯 Why this works:
It saves me time and gives me multiple content types from one prompt.

Step 3: Use Jasper or Copy.ai for Caption Drafts

Once I’ve got my summary, I head to Jasper or Copy.ai and use their “Social Media Caption” tools.

What I love:

• You can set the tone (e.g., friendly, educational, witty)

• It generates multiple variations — perfect for A/B testing

• You can edit right in the platform or export

Pro tip: Feed your brand voice guidelines into the tool so your captions don’t sound too “bot-like.” The goal is assistance, not automation.

Step 4: Turn Sections Into Scripts with Descript

For clients with podcasts or videos, I often take a segment of a blog post or webinar and use Descript to:

• Create a short, punchy video script

• Auto-generate subtitles

• Convert the video into an audiogram for Instagram Stories

Example: A client had a 30-minute video on “How to Price Your Services.” I pulled the 3-minute bit about common pricing mistakes and made it into a video tip reel.

🎬 AI made it smooth. I didn’t need to open iMovie once.

Step 5: Convert Quotes Into Graphics Using Canva’s Magic Write

Canva has a new AI assistant called Magic Write — you can generate headlines, hooks, and even rewrite content to fit different formats. I use it to:

• Reword longer copy into quote-friendly bites

• Design graphics quickly with templates

• Stay consistent with branding across all posts

You can also batch-create multiple quote tiles using Canva’s bulk create feature + a spreadsheet of quotes.

Step 6: Schedule It All With Ocoya

Finally, I plug everything into Ocoya — my favourite AI + scheduling combo. It lets you:

• Generate captions and hashtags with AI

• Optimise posting times

• Reuse and recycle evergreen content easily

I load up my social calendar for the week, assign platforms, and then I’m free to focus on client work (or, you know, take a walk).

My AI Content Repurposing Stack

Here’s what I’m using right now and why:

Common Mistakes to Avoid

❌ Over-automating

AI gives you a head start — but don’t skip your human touch. Reword, refine, and make it sound like you.

❌ Ignoring platform nuance

A TikTok caption isn’t the same as a LinkedIn post. Use AI to tweak tone per platform.

❌ Repeating content too soon

Space it out. Just because the AI can give you 20 ideas doesn’t mean you should post them all this week.

Final Thoughts: Make Content Do More (With Less)

Repurposing with AI isn’t about being lazy — it’s about being strategic. You’ve already done the hard part by creating something valuable. Now you’re giving it a second (or third) life — with a little help from tech.

So go ahead — work with AI. Let it brainstorm, polish, and streamline. But keep your personality at the heart of it.

Because your voice? That’s the magic that no machine can replicate.