AI tools for marketers evolve so quickly that it can feel like a full-time job just trying to keep up. That’s where I come in. Each month, I dig into the latest tools, test them out in real scenarios, and report back on what’s genuinely worth your time and attention. This month’s picks aren’t just shiny new toys — they’re AI tools that can actually make your marketing workflow smarter, faster, and more creative.
1. Surfer AI
Surfer AI combines AI-generated writing with SEO optimisation — a game-changer if you want content that ranks. It doesn’t just help you write; it helps you write content designed to appear on Google’s first page. I used it on two side-project blog posts, and one of them hit page one for its target keyword within a few weeks — that almost never happens without effort.
👉 Pro tip: Always layer in your own edits. No AI tool will capture your tone perfectly — think of Surfer AI as a co-pilot, not a replacement.
2. AdCreative.ai
Creating ad visuals and copy takes time, especially if you’re A/B testing multiple variations. AdCreative.ai generates dozens of polished ad creatives in minutes. I tested it on two Facebook ad campaigns. The AI-generated ads performed as well — or in one case better — than the manual versions I spent hours refining.
👉 Pro tip: Use it for the first round of ideas, then tweak the best ones to align more closely with your brand style.
3. Durable.co
Need a website in a hurry? Durable’s AI website builder creates a functional site in minutes. For a mock client test, I had a homepage, copy, images, and a contact form ready to go in under 15 minutes. It’s not perfect — you’ll want to customise — but it’s brilliant for MVPs, pitches, or temporary sites.
👉 Pro tip: Use Durable to get the structure in place, then enhance it with custom visuals and copy.
4. Ocoya
Ocoya is like having a social media assistant in your pocket. It helps you create, schedule, and analyse posts across platforms. What I like most is its hashtag recommendations and built-in caption templates — perfect when inspiration runs low. For solo marketers and small teams, it’s a genuine time-saver.
👉 Pro tip: Spend an hour setting up templates that match your tone and brand — future-you will thank you.
5. Gamma.app
Gamma helps you build clean, modern presentations at speed. Drop in your topic and it generates an editable, slide-ready deck. I tested it for a product demo and went from idea to polished presentation in under 30 minutes.
👉 Pro tip: Use Gamma as a starting point, then add your custom data and imagery to make it truly yours.
Why trying new AI tools matters
The pace of change in AI marketing tech means what worked last year might not cut it today. By testing and adopting new tools strategically, you can stay ahead of competitors who are stuck with outdated processes. But — and this is key — don’t overwhelm yourself. Pick one tool that solves a current bottleneck in your workflow, trial it properly, and measure the impact.
Final thoughts
AI tools for marketers aren’t about doing everything for you. They’re about helping you work smarter, faster, and with more creative freedom. This month’s five tools have earned a spot on my radar because they genuinely deliver value — not just hype. My advice? Test one that excites you, give it a proper trial, and see how it can fit into your workflow.
